As shown in their galleries and as described in their interviews, the technology use in their working projects is that thy they would first point out main points. Make sketches or illustration digitally, by computer and after then moving on to the 3d model where they would use hand skills in putting a smaller size of material with the actual design colors and shapes, according to the main sketches illustrated before to form the small prototype of the design, then they would apply the whole plan with actual materials and key components firstly thought ,and tested on the 3d model to the real design space.

 There was no record on job opportunities availability advertised in their websites or personal blogs, as they are not so active in publication and promotions. As said in an interview quoted, “We have not been really active in terms of promoting ourselves, but we do seek to be published in medias we like.”

 Their works process in the studio is described as such, they analyze the briefs given by the clients, pointing out main importance to each briefs and how to deliver those main importance not forgetting the client`s situation, needs and capability, after successfully doing that they distilled the elements of design and coming up with the design to reach hearts and accepted by wide range of people.

From their client`s briefs then apply their design ideas into 2d or virtual results such as sketches and illustrations, then they would make a small prototype such as a 3d model from it, and finally they would build the actual design object itself to incorporate those objects, such as lamps, chair,table,etc into the whole interior design and complete the project

 When asked what kind of challenges they face they answered “What we found the major difference between Australian and Japanese clients is: Japanese clients are more descriptive in what they want, and Australian clients on the contrary are clearer about what they want.” . As described in an interview their main issue is in the international aspect in the design industry concerns where they have to deal with clients from different countries with different cultures and they expressed how they would overcome this challenge , quoted “This cultural difference does not alter our way of design; however we would adapt our way of doing business and communication according to different cultures.” So they would have to adapt to how the clients give their briefs and having to pull through for variations of briefs given.


References : – introduction and interview -interview -formal introduction and official website and gallery -official blog and gallery



There are two main disciplines represented by the design studio coming from the two individuals who lead this design studio and those two are architecture and interior , but from an interview with Olivia Shih she said these two are very similar in roles with the prime interest of “people” but with different expressions, and she said quoted “we do not have a preference, because a beautiful space is a beautiful space, there is no interior nor architecture difference.”

Olivia Shih said , quoted “When we started Facet Studio, we set out to do “meaningful design” – we believe when we have meanings behind our design, there is beauty in what we do.  To us every project has the potential to be polished into a gem by putting in more thoughts in the design process, and that is where the name Facet Studio came from.” In an interview to explain what her fundamental for each of their designs.

Exactly 5 years ago, the two founders established the Facet design studio in Sydney Australia in the year of 2008, then just 2 years ago in the year of 2011 they established a branch office in Japan .

The main branch of the Facet design studio is in Australia is in the 2nd floor of 23Abercrombie Street, Chippendale NSW 2008 Australia, where they mange and design all the projects from the client. As they have a lot of clients overseas they manage those clients with a branch office in Osaka, Japan with the purpose of ,quoted “to better care of the projects and clients in Asia, whilst designing and managing from the Sydney office.”

The Facet studio`s organizational structure mainly consists of a team of seven people including both Olivia Shih and Yoshito Kashiwagi. Whereas the other five completes the whole team, in assisting in the creation of the sketches, illustration, and primary planning, creating the 3d model of the plans, and finally making the key components needed to be incorporated into perfecting the whole complete design.


References : – introduction and interview -interview -formal introduction and official website and gallery -official blog and gallery





The age range of the target market is 18-24 years old, female sex, they speak English, mostly Australian though came from different ethnic origins and their latest education status is high school graduates and currently doing their studies as students, employed with part time jobs on the side in customer services. On their free time they like to do social activities such as hang out with friends, going to parties, shopping and travelling. Their choice of colour is mostly shades of blue and green , while their choice of clothing brand is mostly Zara.


Considering that the target market`s age range, and their occupation as a student who have part time jobs, also how likes to go out, they would have a lot of activities, so comfort would be a number one must, also considering that the target market are young females it will also be stylish , in a young and fun way, and eye catching with their favourite colour as the main colour palette for the design.

So from all that information I`ve decided to make a shoes design with detachable heels, which will be appropriate to wear day time as well as night time, it will be comfortable and fun to wear while going to their college/University as flat shoes, but also be stylish and eye catching to wear while they go out with their friends at night time as high heels when you attach the heels to it.




Reference : (shoes picture and design )

(example for creative idea)




The reason I chose this design studio is because the beauty of their designs caught my eyes, I also feel that I can relate to their kind of design as they are Asian and their design style can be traced back to their Asian roots.

The Facet studio is an architect firm based in Sydney, NSW, Australia with an office branch in Osaka, Japan. It was first established by Olivia Shih and Yoshihito Kashiwagi , starting off from their humble beginning by renovating a Thai restaurant, and from then on in it`s 4th year Facet studio has move on to design several Japanese, Vietnamese, and Taiwanese restaurants in Sydney and the studio has expanded their design portfolio where they include retail design, office fit out, single residential, and commercial building, and their scale has gone to another level having the range of not only inside Australia but to some other parts of the world such as Japan, China, and France. They do renovations for spaces for different brands, restaurant, companies, etc.


References : – introduction and interview -interview -formal introduction and official website and gallery -official blog and gallery.


Officially the tasks creative directors need to complete day by day is that they would have to manage creative projects from concept to completion with a creative team they lead, but what makes a creative director to have such a vital role in the design company where they reside in, is that as they manage the overall visual layout, brainstorming ,copy writing they also the ideas coming in from their team members and taking responsibility of incorporating or leaving out the inputs given to form the end results of each projects. In short, they make all the calls to make the final creative product, even all the way to directing the creative strategies and marketing. Creative directors works with the senior designers , and they are in charge of the art directors, the mid-weight designers , the junior designers, and all the designers assistants as well as the interns, while they also serve as the project manager they work and report directly to the client or employers. This position would involve the person residing in the position to lead the communication design, interactive design, and concept forward in briefs given by the clients.




As complicated as this sounds and appear on paper, this is what keeps our works safe because,  face it we would be pretty mad if after all the long hours of brainstorming, design application , and after putting all of that together to create an awesome logo design or some kind of grand illustration, someone just right clicked copy-paste the work and use it as their own. Imagine copyrights as a big solid safety box, a guarantee that our designs are protected under the “Copyright Act 1968” which is a long list of what, who, and how we are protected, but nevertheless it exists for us. So what are considered a work to have copyright over ? Well, it is clearly stated that copyright protects drawings, logos, photographs, and visual images, what it does not protect are ideas, styles or techniques which is very logical since you can`t really say a certain idea is yours if you haven`t applied it into something visible and obvious like some kind of artwork for example, and the same goes for styles and techniques. About who and how you are protected depends on the situation in which the work was made, if you created it while being in a company, the company owns it but if not ,it will basically be like any other property , you can keep owning it and “rent” it to a company or someone else under a contract you have negotiated with them to use in a certain way, in a certain time period, and published in a certain area, or you could sell the ownership to someone else which means they would have a say to how they want to use it, when they want to use it, and where they want to use it. All these only applies when payment has been made, so only when you have received payment from the buying party all conditions agreed applies. Simply put the notice yourself which is the symbol, the name of the copyright owner and the year of the first publication, as copyrights are free and automatic with no formal procedures, have the power to sue others who are breaching the copyright conditions, have the rights to own and use the result of your creativity and effort.

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